The project
This project came from a dream that was stored in the drawer. With changes in the world and in the labor market we realize the need to be more responsive to the public.
A college that talks about innovation has the obligation to show it throughout our identity, including the site. Starting from a field research and a research of our public, we began to develop from scratch the identity of the FAPPES website. Based on the language addressed by our audience, and with influences from the vapor-wave movement, we developed a more accurate communication to our ultimate goal, to be different, be better, be FAPPES
A college that talks about innovation has the obligation to show it throughout our identity, including the site. Starting from a field research and a research of our public, we began to develop from scratch the identity of the FAPPES website. Based on the language addressed by our audience, and with influences from the vapor-wave movement, we developed a more accurate communication to our ultimate goal, to be different, be better, be FAPPES
Header video
We have created an institutional video to be the entry header of the site. Telling a little about what FAPPES is, with the purpose of holding the attention at the first sight of the visitor.
Headers
We have created the visual language of headers with elements that relate to the characteristics of each course.
Gif elements
For each of the undergraduate courses a different GIF was created, The GIFs bring an extroverted form with the identity presented in the Headers, it intends to catch the attention of the visitor in a playful way.
Page with form
The pages with form were made of an individual form, maintaining the same identity of each chosen course. We chose to use as few fields as possible, so the user could fill in more easily.
Internal pages
The internal pages were designed to be soft, as well containing the visual appeal as great as the course pages and Home
Texto final com creative team